The StorylineMaster™ Program is the ultimate curriculum for bid/proposal writers

Over three interactive, online workshops of 3-4 hours each, you will learn how to develop compelling sales messages and formulate convincing proposal text. You will receive practical instructions on how to plan a convincing proposal and phrase it succinctly and engage your reader without waffling. As a result, you will achieve a drastically higher sales impact with your customers (typically +20-50%)!

And what's more: Writing is much easier. The workshop concept is based on our Storyline™ workshops, which we have already run successfully more than 220 times.

This curriculum is based on CSK's Storyline™ Approach and concepts of APMP's micro certification 'Bid and Proposal Writing' (APMP BW-M).

Designed for new hires and seasoned professionals, this program framework provides all the methods, tools and structures to develop better proposals for better win rates and higher revenues.

The curriculum includes:

• Free eBook copy of The Ultimate Bid and Proposal Compendium (400+ pages of best practice)
• Digital Badge and individual, verifiable PDF certificate of participation
• Access to all session recordings (valid for 180 days)
• Online access to all shown slides (online flipbook)
• (Free) option to complete the optional StorylineMaster™ exam (end-of-course assessment, with dedicated Digital Badge and individual, verifiable PDF certificate of achievement)

The StorylineMaster™ Program - Course Brochure

After the course, participants are able to sit APMP's micro certification 'Bid and Proposal Writing' (APMP BW-M). Separate exam fees apply.

For everyone involved in writing proposal content

It is for everyone involved in proposal writing, regardless of the industry (bid/proposal managers, sales, business development, writers, contributors, coordinators).

Live, online and interactive

Sessions are between 3 and 4 hours.

The format combines the cost benefit of a typical web-based solution with the advantages of an on-site training. As opposed to other typical online training concepts, it provides interactive access to a real trainer delivered over the web. This means participants can resolve issues in real time and comprehension and retention is increased. To compensate with the potential disadvantage of the fact that you might not be able to attend the session, we record all sessions for you so that you still have access to the same content, too.

Note: In our broadcasting studio, we are using the most advanced tools and techniques to provide you with an outstanding webinar experience. This makes sure, you will be leveraging your preciouse time to acquire lots of best practices while enjoying each session.

Please contact us for dedicated courses for your organisation!

Agenda

• Session 1:
  Foundations for compelling proposals and managing the writing process
  • The customer‘s perspective of the proposal
  • The buying centre and their needs and hot buttons
  • Everything about value, price, features and benefits
  • Developing a compelling storyline: Content planning and reviews (Red Team)
  • Using tools effectively (including AI tools!)
    
    
• Session 2:
  Formulating winning sales messages, building a message trees and applying writing techniques
  
  • Applying the ‚triangle‘ for successful sales messages
  • Value propositions
  • Building message trees and developing the optimal document structure
  • Applying writing techniques and style guidelines
  • Powerful headings
  • Action captions with added value
  • Basic rules for convincing visualisations (images, charts, etc.)
    
    
• Session 3:
  Writing specific proposal sections
  • Applying what you’ve learnt to specific sections (CVs, references, etc.)
  • The truly compelling management summary
  • Winning proposal presentations
    
    

Digital Badge and Individual Course Certificate (PDF)

Upon completion of the curriculum, all attendees of the program will receive an individual Certificate of Participation as a PDF document. They will also be provided with a Credly Digital Badge to publicly prove your participation, at no further cost:

• Digital badges don’t expire.
• The authenticity of your achievement can be easily and instantly verified by third parties.
• Share your badge in your LinkedIn profile (under Licenses and Certifications) or on other major social media platforms, or in your CV/resume or email signature.
  
  

APMP CEUs/CPDs

The program is eligible for 12 APMP CEUs/CPDs

Please APMP's website to see how to collect and log your APMP CEUs/CPDs to maintain your certification.

Optional: End-of-program assessment - Become a Certified StorylineMaster

As an option, participants of the program can sit the end-of-program assessment, free of charge. Successful candidates receive a Certified StorylineMaster™ Digital Badge and an individual Certificate of Achievement in PDF format. This exam is exclusive to attendees of this course curriculum.

To become a Certified StorylineMaster™, participants need to:

• Attend all modules as a live participant.
• Sit the 120 minutes end-of-training assessment and achieve at least Bronze level (online exam including written tasks)

Christopher S. Kälin is a global authority on bid and proposal management.

He gives public and corporate seminars, conducts live and virtual training programmes on how to win more business with convincing proposals and bid management best practices. He has worked with companies around the world to improve their success rate, creating over 50 billion dollars in business.

He was co-founder and chairman of the APMP DACH chapter and Regional Director for Europe/Africa. He is APMP certified at the Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he also received the prestigious Fellows Award.

He is the author of The Ultimate Bid and Proposal Compendium, the most comprehensive reference book in the bid and proposal space.