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Keynote Presentations for Your Event





On Stage: Christopher S. Kälin

Christopher S. Kälin is a global authority on capture, bid and proposal management. He is a well-received speaker at business development conferences and sales conventions around the globe. He hates dull slides. So he takes the stage and owns it. The audience loves his pragmatic, entertaining and lively approach.

He is the Founder and Managing Partner of CSK Management. He presents public and corporate seminars as well as live and virtual training programmes on how to win more business through better capture management, convincing proposals and bid management best practices. He has worked with companies around the world to improve success rates, generating over 50 billion dollars in business across many industries, including IT, telecoms, defence, transportation, financial industries, event organisation, gambling and business outsourcing.

He was co-founder and chairman of the German-speaking APMP chapter (Association of Proposal Management Professionals) and regional director for Europe/Africa. He is APMP-certified at Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he received the prestigious Fellows Award.

He developed the BidMaster™ Framework and the Storyline Method for developing compelling proposals.

He graduated with a degree in Business Administration and Information Technology from Zurich University.

Live on stage or live on screen: Chris Kälin gets attention.

In April 2020, with 1766 attendees (!), he conducts the most successful APMP webinar ever (source: APMP Annual Report 2020)

BPC Europe, Amsterdam

Win in 60 Seconds

Virtual Bid and Proposal Summit

Speaking Topics

Storytelling? - Nope! Storyselling!

In this keynote presentation, Chris focuses on how to get your message across. The engaging presentation is packed with surprising facts and pragmatic guidelines on how to develop compelling sales stories and how to effectively position your offering against your competitors.

While dismantling useless sales twaddle and marketing blah-de-blah, he offers easy-to-apply concepts for capture and bid managers to identify your customer's key needs and how to respond through shaping your story for various communication channels.

Chris' inspiring presentation presents best practice approaches beyond the 'common practice' comfort zone.

An engaging keynote with stunning moments and lots of takeaways. Enjoyable and greatly useful.


30-60 minutes


Live on stage or online (webmeeting or webinar tools such as Zoom/Webex/Teams/Webinarjam/GoTo etc.)

Target Audience:

Sales people       Bid Proposal People

Contact us for further topics!

His Presentation Style

  • Engaging and interactive
  • Pragmatic
  • Inspiring
  • Lively
  • To the point
  • Humorous
  • Well structured and easy to follow

Typical Target Audience

Sales people


Bid Proposal People

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